I have so many thoughts to share on the topic. Too many to write them all down. It’s something that angers me, the exploitation of natural, human behaviors. Craving sugary, salty and fatty foods are not always a conscious choice. We have evolved to crave these things. Maybe because millions of years ago food was scarce and we needed calories and to store fat.
Nowadays we do not. We have an abundance of food. We throw away fruits and vegetables grown by farmers because they don’t have the “perfect” shape to be places on the place of hour: the supermarket shelf. Fortunately this is slowly changing. It is slow but it’s progress nonetheless.
However, the thousands of ads we see daily encourage us to give into our cravings for sugary, fatty and salty foods, instead of the opposite.
Alongside this we have the dieting industry. Around the world dieting is a multi billion dollar industry. Britain’s diet industry is worth £2 billion. And that includes books, dvds, gym membership, supplements, special foods and so on.
Why do you think this industry is worth so much? It surely didn’t start here. It built up.
But the question is how is it possible to grow so much if you get results with the clients who come to you?
Surely after a person reaches the weight they wish, they will not continue the dieting, right?
So how come this industry keeps growing? Why do we still have obese adults and teenagers when we have so many solutions out there? Solutions that people around the world spend money one, in some cases a lot of money.
They don’t change their products. They are still lose weight through this diet and that diet (I don’t want to point any fingers).
The answer is simple. They don’t actually work.
If they don’t work, or work for a limited period of time (because people need to see some results at least), the same person will come over and over again to spend money in the industry. And that’s how they grow. You cannot cure obesity when you risk losing millions.
As I said before we have evolved to crave and store fat. It is very difficult to bypass these unconscious urges. It is possible.
The dieting industry may change some of your behaviors but they never change your environment.
What you see, what you smell, where you go and what you do. The people you spend time with, your personal environment, office and so on.
Changing your environment supports your behavioral changes.
Without the 2 you cannot have lasting results. And please don’t be fooled by the hundreds of before and after pictures which show flat abs and six packs in a few weeks, without exercise or giving up processed, unhealthy foods. Look closely and be skeptical. It’s a multi billion dollar industry which is looking to grow more.
In conclusion, if dieting really worked they would all run out of business.
Focus on health first, be patient, address habits but also the environment and be skeptical when you see ads, celebrities and amazing pictures. Filter all this information and think before you act.
Lastly, “diet” is no something related to restrictions on eating. You have a diet and I have a diet, we all have diets. A diet can be healthy or unhealthy. But the industry has abused the term and turned it into something scary.